This past Wednesday I attended the unveiling of “Aurora” at Simons at their West Edmonton Mall location. Aurora is a permanent art installation, designed by architect Philip Beesley, which reacts to space and motion with a mixture of technology and different materials. This installation is truly breathtaking and is a wonderful example of art that can be enjoyed by the masses – in this case, anyone who stops by Simons to catch up on some retail therapy.
As a design student, I really love the appreciation for art and design that Simons has as a company. The fact that they are so focused on their identity as a brand and their image gives me major respect for what they are doing. Making art accessible and making it a part of everything they do as a company makes Simons more than just a clothing store – it makes them a cultural hub that we so desperately need in Edmonton. They are providing a space for us to become more fashion forward, and see some amazing works of art and design that are open to their sales floor.
I attended the art opening with my gorgeous friend Alyssa, and the company definitely made the night more fun! In typical blogger style we made our way through the event snapping all sorts of photos. I eventually had to limit the photos down to a few, so I thought it was best to show what I wore that night as well as a gorgeous photo of the installation from an overhead view. Along with seeing some other Edmonton bloggers, I was thrilled to see some of my own classmates from the University of Alberta. The volunteers came from either a Visual Communications or Industrial Design background, and definitely brought a level of expertise and professionalism to the construction of Aurora. Also, what an amazing opportunity this must have been for those designers-to-be to work with such an accomplished architect!
There is an incredible sense of depth and space to the installation, which is in part due to it being hand-constructed out of various plastics, needles, syringes, glass votives, oils, lights, motion sensors, and much more. The level of fine detail and workmanship, along with the interactive, technological elements made this an unveiling to remember. Aurora truly came to life over the crowd! Even better yet, in case you think you might miss the opportunity to see Aurora in person – think again. It is a permanent installation, which they hope will be up for at least the next 10 years, so definitely take some time to go check it out if you have the chance!
Such a fun night, and I definitely can’t wait to see what’s next at Simons!
Cardigan & Pants: H&M // Shirt: Urban Outfitters // Boots: Zara // Watch: Michael Kors // Clutch: Louis Vuitton