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Modern Minimalism.

Posts tagged Simons

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Freeze Frame.

With New Years Eve just around the corner, the hectic holiday season is coming to a close once again. Amidst the noise and the parties there are moments in the snow where all of the static noise of the city seems to go away. As the sun sets, the glow of the snow seems to soundproof the world and slows us down if only for a moment. Take an opportunity to be with your thoughts and reflect on the past year. Imagine your goals for the year to come, and in this moment listen only to your thoughts. This final freeze frame of the year is a time to reminisce and recount your experiences, lessons, and successes.

I am all about mixing textures, lengths, and contrasting structured pieces with laid back elements for the perfect balance. For this look, it was all about a coastal inspiration of relaxed luxe, but applied to a winter outfit with a cashmere turtleneck and camel waistcoat. Layering is a winter essential, especially when you layer your warmest wool garments. The combination of the wool waistcoat and cashmere turtleneck is the perfect city outfit, moving between indoors and out, and keeping moving.

The ripped jeans were a staple factor in achieving the perfectly undone element in this look. I love wearing a great distressed, faded pair of jeans in winter as an unexpected contrast to the usual deep blues and rich tones we often gravitate towards. It is a simple way of elevating your look, and switching it up, all while giving your favourite pair of summer denim a little bit of love and attention. Light ivory, camel, suede, and gold accessories with a washed blue denim works regardless of the season, and this winter take on a classic combination is a great go to.

Thank you for the ongoing readership, love, and support! I am wishing you all the best for a prosperous and exciting New Year in 2016!

-Andrew

Waistcoat & Jeans: Zara // Cashmere Turtleneck: Simons // Suede Boots: Aldo // Accessories: Michael Kors

Thanks to Shirley Tse from GirlNamedShirl Photography for the photos!

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Twenty-One.

Today, I am 21 years old. I’ve always loved having an April first birthday, and I am looking forward to celebrating with friends over the next few days (we’re all busy with finals right now). I can’t believe how the years have passed, and now I am legal around the world! Next time I go to New York I will finally get to experience some of the amazing nightlife and sip on some wine at any one of their amazing restaurants. I’m looking forward to an amazing year ahead!

I wore this outfit to the closing night of Western Canada Fashion Week, and what a finale it was. The headliners included Stanley Carroll, Angelique Chmielewski, and Kaadiki who was a newcomer to the Edmonton stage. I’ve already started picking pieces from the collections that I want for myself, including some amazing neon yellow colour block shorts from Kaadiki. Overall, the shows were all really well presented, and this night finally showcased some of our best talent in the city. I was really sad to have missed the LUXX ready to wear show and Nicole Campre from the day before, because those are two other must see shows at fashion week! I may or may not have been one of the most colourful people at the shows that night, but I really just couldn’t help and go all out Spring now that the city has finally been warming up.

I attended the shows with some old blog friends of mine, and met some new ones. Alyssa from The Ordinary Peoples, Janis from Dress Me Dearly, and first time wcfw’er Vincent from Binzento were all front row that night with me. It was a lot of fun to catch up with the bloggers again and interact in our natural habitat. Hopefully we will all get together soon!

Cardigan: H&M // Tank: Top Man // Pants & Mocassins: Zara // Sunglasses: Simons // Watch: Michael Kors

Styling/Editing: Andrew Eirich // Photography: Alyssa Lau

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Waiting.

I have been so busy this week that I meant I had to miss a post earlier in the week, but I suppose I should be expecting that as university finals draw nearer. What a week it has been though, lots of really fun projects I am so thrilled to be working on, and as stressful as school may get, I really do love my design classes!

Everything was starting to get warmer in the city and really clear up for a nice Spring boost. Sadly, as quickly as the sun, warmth, and melting showed up… It left. We have had so much snow in the last 20 odd hours I am beginning to forget what the roads looked like, and it was so nice to see the pavement again after months of winter darkness. Also, as much as I love my car, it really is not well suited to these conditions, and as a result will remain parked for the rest of this bad weather. This means I can stay in and catch up on a lot of little things I have to do around the house, for school, and for the blog!

This outfit was just a casual look for school, and I was really loving the combination. I recently attended an event at Simons where they gave me this bag, and I chose the camouflage – which has become my go-to tote for school. It is so on trend, and I really don’t worry about using it like I do some of my pricier leather bags. So, for as long as I have my laptop, textbooks etc to carry with me to school, this bag will be by my side!

I hope everyone is having a great Friday, and as much as we may all be waiting for Spring to come don’t let it get you down – the sun will eventually win! :)

Plaid Shirt: Club Monaco // Henley & Jeans: H&M // Boots: Zara // Bag: Simons

Styling/Editing: Andrew Eirich // Photographer: Adaire Beatty

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Resort 2013.

There is nothing like the month of March to help us flash forward into thoughts of warm, sunny days and amazing getaways. I was really inspired to create a photo shoot that captured some of the major trends this season, such as pastels, monochromatic color, and jewel-tones. I wanted to evolve these trends into my vision of a sunny, ocean-side retreat and I am thrilled with the outcome! Without further adieu, enjoy my Resort 2013 photo shoot and #escape with me!

I styled the models in some amazing pieces of Club Monaco, BB Dakota (via the Bamboo Ballroom), Simons, and Michael Kors. I had some amazing accessories from Amor Jewelry and Plum Tipsy, also provided by the Bamboo Ballroom.

I want to thank Claire Flook and Reid Gillis for being amazing models, Scot Allan for the hair and makeup talent, and The Bamboo Ballroom for providing part of the amazing wardrobe I had to work with. Also, a thank you goes out to Fanny Kung for allowing me to pull clothes from her amazing personal wardrobe.

All images are copyright Andrew Eirich, 2013, all rights reserved. Images may not be duplicated or used for any purpose unless prior consent is given.

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 Overcast.

I was waiting to post this look, mostly because these were my last photos to put up from Vancouver. Now that reading week is over, and classes have resumed, I am totally wishing I was back in Vancouver for a slightly extended vacation. Oh well, once things get rolling again I’ll be too stressed with due dates to dream of getting away from Edmonton.

It was a really overcast day when I shot these photos, and unlike many others, I really like rainy, cloudy days. There is no better time to stay in and get things done (napping included) than a day like that. It’s just nice how the world seems to slow down a little bit when it rains, amongst our hectic lives in the city. So, while everyone is feeling gloomy, I am feeling totally refreshed and getting ready for sunny days by being totally productive on the not-so-sunny ones.

Shirt: Club Monaco // Pants & Boots: Zara // Scarf: Simons // Watch: Michael Kors

Styling/Editing: Andrew Eirich // Photographer: Monica Falcos

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Aurora.

This past Wednesday I attended the unveiling of “Aurora” at Simons at their West Edmonton Mall location. Aurora is a permanent art installation, designed by architect Philip Beesley, which reacts to space and motion with a mixture of technology and different materials. This installation is truly breathtaking and is a wonderful example of art that can be enjoyed by the masses – in this case, anyone who stops by Simons to catch up on some retail therapy.

As a design student, I really love the appreciation for art and design that Simons has as a company. The fact that they are so focused on their identity as a brand and their image gives me major respect for what they are doing. Making art accessible and making it a part of everything they do as a company makes Simons more than just a clothing store – it makes them a cultural hub that we so desperately need in Edmonton. They are providing a space for us to become more fashion forward, and see some amazing works of art and design that are open to their sales floor.

I attended the art opening with my gorgeous friend Alyssa, and the company definitely made the night more fun! In typical blogger style we made our way through the event snapping all sorts of photos. I eventually had to limit the photos down to a few, so I thought it was best to show what I wore that night as well as a gorgeous photo of the installation from an overhead view. Along with seeing some other Edmonton bloggers, I was thrilled to see some of my own classmates from the University of Alberta. The volunteers came from either a Visual Communications or Industrial Design background, and definitely brought a level of expertise and professionalism to the construction of Aurora. Also, what an amazing opportunity this must have been for those designers-to-be to work with such an accomplished architect!

There is an incredible sense of depth and space to the installation, which is in part due to it being hand-constructed out of various plastics, needles, syringes, glass votives, oils, lights, motion sensors, and much more. The level of fine detail and workmanship, along with the interactive, technological elements made this an unveiling to remember. Aurora truly came to life over the crowd! Even better yet, in case you think you might miss the opportunity to see Aurora in person – think again. It is a permanent installation, which they hope will be up for at least the next 10 years, so definitely take some time to go check it out if you have the chance!

Such a fun night, and I definitely can’t wait to see what’s next at Simons!

-Andrew

Cardigan & Pants: H&M // Shirt: Urban Outfitters // Boots: Zara // Watch: Michael Kors // Clutch: Louis Vuitton

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Cold.

Most Canadians know what it’s like to feel the January blues. It is one of the longest, coldest, and darkest months of the year for us and we really start craving sunshine and blue skies more than ever. Lately I’ve been working with the monochromatic trend – which is going to be really hot for spring. Basically it means you are putting your outfit together with either nearly-matched colours/tones, or you are staying within a slightly broader, but specific colour range. I’ve been adapting the trend for the current weather conditions and wearing all brown tones, in lieu of brighter colours, with subtle hits of rich green or soft pattern. In this case, the pocket on my shirt from Simons is what adds that little bit of pattern with the camouflage pocket. It is definitely best to dress based off of your mood as well as the conditions around you. We’re in for a really cold week in Edmonton, as in -38C cold, and it is going to be tough to make it through this final stretch of winter. In the mean time, I am determined to embrace the last few months I have left of experimenting with my winter wardrobe as I look forward to, and shop for, the upcoming Spring season!

Shirt: DJAB at Maison Simons // Pants: H&M // Boots: Zara // Watch: Michael Kors

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Cat + Eames.

I have a gorgeous, vintage Eames shell chair in my design studio that sees a lot of love – but there is still a certain love, the truest form of Eames love possible, that is missing. Only a cat and an Eames shell chair can share this bond, as has been proven by many other people posting photographs on the web. I have tried for months, and been on constant watch of my cat, Cindy, who is aging and seems fairly set in her ways.

When I first brought the chairs home I had flashes of other cat and Eames photos on the internet and thought that Cindy would instantly adopt the sunny, yellow fibreglass chair as her new best friend. To my disappointment, she ignored the chairs, and further ignored the addition of various pillows and blankets that I thought would make the Eames chair more appealing to her cat-self.

Fast-forward to today: here she is. I couldn’t believe it when I saw her circling the chair as I worked on a design project, you could see the desire in her eyes – the time had come. Sure enough, and to my complete joy, she hopped up onto the chair, circled around on the fur throw a few times, and settled down for a peaceful nap. Today was a good day, and I hope everyone else is having a wonderful Friday! What are your weekend plans?

-Andrew

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Simons.

Having only been open for a few weeks, Simons is quickly becoming a high-profile fashion retailer in the Edmonton market. I was invited to attend their pre-opening media preview back in October, and what I saw truly blew me away. I have been back a few times since and have a way better idea of where things are in the store, and what types of things I know I can find in their different sections. It was like being a kid in a candy store touring their 115000 sq. ft. location prior to their opening, and it left me wanting more. I have fallen in love with their more fashion-forward men’s line along with many of their Simons Maison home furnishing accessories. Clothing selection aside, it is the design of the store itself that makes it a pleasure to shop in – and this careful attention to the overall shopping experience is something that has been severely lacking in our other local, large-scale department stores. I was happy to learn that the company is still family-run and you can see the care and attention that comes from that connection that the two founding brothers have with their company. I am so thrilled that Simons has finally opened it’s doors, and I highly recommend that everyone check it out if you have the chance – especially with christmas parties and gift-giving season fast approaching! Happy shopping!

Blazer/Boots: Zara Man // Shirt/Pants: Club Monaco // Scarf: H&M // Bag: Cambridge Satchel