This past Wednesday I attended the unveiling of “Aurora” at Simons at their West Edmonton Mall location. Aurora is a permanent art installation, designed by architect Philip Beesley, which reacts to space and motion with a mixture of technology and different materials. This installation is truly breathtaking and is a wonderful example of art that can be enjoyed by the masses – in this case, anyone who stops by Simons to catch up on some retail therapy.
As a design student, I really love the appreciation for art and design that Simons has as a company. The fact that they are so focused on their identity as a brand and their image gives me major respect for what they are doing. Making art accessible and making it a part of everything they do as a company makes Simons more than just a clothing store – it makes them a cultural hub that we so desperately need in Edmonton. They are providing a space for us to become more fashion forward, and see some amazing works of art and design that are open to their sales floor.
I attended the art opening with my gorgeous friend Alyssa, and the company definitely made the night more fun! In typical blogger style we made our way through the event snapping all sorts of photos. I eventually had to limit the photos down to a few, so I thought it was best to show what I wore that night as well as a gorgeous photo of the installation from an overhead view. Along with seeing some other Edmonton bloggers, I was thrilled to see some of my own classmates from the University of Alberta. The volunteers came from either a Visual Communications or Industrial Design background, and definitely brought a level of expertise and professionalism to the construction of Aurora. Also, what an amazing opportunity this must have been for those designers-to-be to work with such an accomplished architect!
There is an incredible sense of depth and space to the installation, which is in part due to it being hand-constructed out of various plastics, needles, syringes, glass votives, oils, lights, motion sensors, and much more. The level of fine detail and workmanship, along with the interactive, technological elements made this an unveiling to remember. Aurora truly came to life over the crowd! Even better yet, in case you think you might miss the opportunity to see Aurora in person – think again. It is a permanent installation, which they hope will be up for at least the next 10 years, so definitely take some time to go check it out if you have the chance!
Such a fun night, and I definitely can’t wait to see what’s next at Simons!
Cardigan & Pants: H&M // Shirt: Urban Outfitters // Boots: Zara // Watch: Michael Kors // Clutch: Louis Vuitton
After a lot of hard work and many late nights, reading week is finally here! I am looking forward to having some time to relax and enjoy a few days away from my hectic school life. I will be jetting off to Vancouver early Sunday morning to meet one of my best friends, Monica. Something tells me that a perfect blend of vintage shopping and coffee dates is just what the doctor ordered!
For this look I really focused on making old-school more modern. I wore a letterman style jacket with awesome brown leather sleeves, and paired it with faded blue denim and a really sharp plaid. Because it’s still winter, I added one of my favourite pairs of brown boots and a grey infinity scarf for added warmth. Overall, I think this look will be perfect for my flight.
Also, I’ve been loving HAIM’s new song “Don’t Save Me” which I posted just below this text if you want to have a listen. With my music plugged in, a few of my favourite magazines, and my laptop handy in case I choose to be slightly more productive, the trip down is already shaping up to be pretty nice!
Having only been open for a few weeks, Simons is quickly becoming a high-profile fashion retailer in the Edmonton market. I was invited to attend their pre-opening media preview back in October, and what I saw truly blew me away. I have been back a few times since and have a way better idea of where things are in the store, and what types of things I know I can find in their different sections. It was like being a kid in a candy store touring their 115000 sq. ft. location prior to their opening, and it left me wanting more. I have fallen in love with their more fashion-forward men’s line along with many of their Simons Maison home furnishing accessories. Clothing selection aside, it is the design of the store itself that makes it a pleasure to shop in – and this careful attention to the overall shopping experience is something that has been severely lacking in our other local, large-scale department stores. I was happy to learn that the company is still family-run and you can see the care and attention that comes from that connection that the two founding brothers have with their company. I am so thrilled that Simons has finally opened it’s doors, and I highly recommend that everyone check it out if you have the chance – especially with christmas parties and gift-giving season fast approaching! Happy shopping!
Blazer/Boots: Zara Man // Shirt/Pants: Club Monaco // Scarf: H&M // Bag: Cambridge Satchel
The Fall 2011 hgw* photo shoot is finally here! After returning to the drawing board several times, the final editorial spread is complete. I can finally lift the curtain of secrecy and share the photos with everyone. Let me just say they have been an absolute joy to produce and I will always appreciate all the help and support I receive from all of my friends and readers! (more…)